SOFTROOMYPLAYFUL
Freedom, built into every silhouette.
Cocoon volumes, easy layers and room for every jump, run and pocket-sized discovery.
BEE’S KNEES · THE FIRST EDITION
Clothes for
curious little lives.
Playful, thoughtful pieces designed around real childhood. The reversible cocoon jacket is where our story begins.
Explore the first drop01 / THE BEGINNING
THOUGHTFUL BY DESIGN
Designed for childhood.
Not just one season.
Room to move, colour with character, and details little people can make their own. We start with a jacket designed to live more than one life.
47.3769° N · 8.5417° ECHZÜRICH
DESIGNED IN SWITZERLANDBorn between lakes and mountains.
Made for everywhere childhood goes.SWISS POINT OF VIEW · MADE FOR LITTLE EXPLORERS
Made for everywhere childhood goes.SWISS POINT OF VIEW · MADE FOR LITTLE EXPLORERS
A GLIMPSE OF WHAT’S NEXT
One first drop. A whole world
in the making.
The cocoon jacket introduces the Bee’s Knees point of view. What follows is a playful wardrobe built around four ideas.
A PREVIEW OF WHAT’S AHEADThe wardrobe
grows from here.CONCEPT VISUAL · FINAL DETAILS MAY EVOLVE
grows from here.CONCEPT VISUAL · FINAL DETAILS MAY EVOLVE
Warm neutrals.
One joyful surprise.
Forest
Honey
Milk
Clay
Cobalt
Details they can make their own.
Tactile bee characters, reversible colour stories, playful shapes and removable patches.
Made to mix. Made to live in.
Made to pass on.
REVERSIBLE BY DESIGN
One favourite.
Twice the life.
Two colour stories, one softly sculpted silhouette. Reversible construction, a detachable collar and hood, and room for the day to unfold.
- 01Two jackets in one
Cobalt, milk and honey colour stories — turn it, change it, love it again.
- 02A cocoon made to move
Softly oversized, easy over layers and designed around real childhood.
- 03Made for growing stories
A thoughtful first edition intended to be worn, remembered and passed on.
BEE’S KNEES · THE FIRST EDITION
Reversible
cocoon jacket
Two colour stories, one softly sculpted silhouette — with a detachable collar and hood for three different ways to wear it.
CHF / €229CHF / €189FOUNDING PRICE
01LIMITED DROPJoin early access for your preferred size and colour. No payment is taken through this form.
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BEYOND THE WARDROBE
Little people.
Big plans.
Meet the Club: good coffee, good music and places you actually want to go together.
Discover the club